The Broke Millionaires
Building Wealth, Raising a Family, and Keeping It Real.
We share the unfiltered journey of growing wealth through mid-term rentals, creative finance, and home renovations - all while raising a young family. From sacrifices and struggles to wins worth celebrating, we bring you real stories, smart strategies, and the behind-the-scenes chaos of chasing big dreams.
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The Broke Millionaires
E46 | Buying Back Your Time with Justin Lund
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What if the biggest thing holding your business back… is you?
In this episode, Justin Lund joins us to break down the real reason founders get stuck, overworked, and secretly trapped—even after hitting 7 figures.
The problem isn’t lack of effort.
It’s hiring in the wrong order.
Justin explains why hiring isn’t about scaling your business—it’s about buying back your time so you can pull bigger levers.
We unpack:
- The biggest lie entrepreneurs believe about scaling
- Why founders avoid hiring at the core
- How to calculate your true hourly value
- The cost of inaction vs. the cost of hiring
- Why your business collapses when you take a vacation
- The 2 types of problems in life and business
- The most expensive hiring mistake founders make
- How to build rhythms and routines around finances
- Balancing ambition with marriage and young kids
Justin also shares a powerful personal story about losing millions due to poor financial oversight—and the systems he now uses to protect himself and his clients.
If you’re rebuilding, scaling, or feel like your business can’t survive without you… this episode will shift your perspective.
Key Takeaway:
Hiring the right way gives you time back.
Time back lets you pull bigger revenue levers.
Bigger levers create freedom and enterprise value.
Books Mentioned:
- Buy Back Your Time – Dan Martell
- How to Win Friends & Influence People – Dale Carnegie
- Getting Things Done – David Allen
Connect with Justin on Instagram to learn more about buying back your time and building a business that works without you.
Instagram: instagram.com/itsjustinlund
Join our FREE Broke Millionaires Skool community for weekly Office Hours where we break down episodes and apply them to real life.
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